When it comes to digital marketing, small businesses have many factors to consider.
We examined three small-business tactics to make the process more straightforward and specific. Understanding your clients and selling to them successfully is not simple; it requires patience, adaptability, and an openness to new ideas.
Due to market volatility over the past decade, marketers must now be able to pivot quickly in order to reach their intended audience in new locations and through new techniques.
The good news for small and medium-sized enterprises (SMEs) facing these marketing challenges? You aren’t alone.
We consulted three experts in our network and surveyed small business owners and executives throughout the United States to discover three marketing strategy approaches that can help you achieve success:
- Optimize your content development and strategy through the use of technologies.
- Focus on social media
- Involve your audience
Utilize technologies to optimize your content strategy and creation.
Content marketing is essential to digital marketing; you must engage and excite your target audience with information about your brand or services.
Additionally, it is one of the more time-consuming techniques.
And while we haven’t yet given robots the responsibility of writing everything for us, there are some shortcuts you can take to improve your content strategy by leveraging automation-enabled solutions.
Consider implementing SEO software to take advantage of automation capabilities that can help you understand how your target audience searches online for your services and products and what you should do to boost your search engine rankings. This same program may help you generate the correct content by locating good long-tail keywords, monitoring your competitors’ marketing activities, and evaluating your content’s performance to determine what works.
Marketing automation software can aid in producing and brainstorming content by automating repetitive chores and providing tools for planning and measuring marketing activity.
Continue using social media
Social media success takes time to achieve. You must acquire followers and maintain their interest with a steady flow of engaging information.
The good news is that social media tools may assist you in scheduling posts, creating unique material for each channel, and automatically linking previously published content (such as blog entries) across your social media sites.
In a recent GetApp poll (methodology at the bottom of this page), we asked which digital channels SMB owners and executives prioritize for the remainder of 2021 to attract clients. Nearly one-third of respondents listed social media as their top priority, followed by digital advertising and email.
Regarding which channels had the most significant influence on maintaining and engaging customers since COVID-19, social media was the most frequently cited solution.
Again, social media was the top technique for conveying company changes throughout the epidemic. When asked how they currently create B2B leads, roughly a quarter of respondents cited social media marketing.
Involve your audience
One of the most significant obstacles for busy small business owners is balancing digital marketing and sales activity with customer service. An email marketing tool can assist with this.
Email campaign management enables marketers to deploy various types of campaigns (such as a drip campaign), offering the appropriate types of content and offers to the relevant audience.
Customer segmentation enables marketers to organize contacts according to shared criteria and individualized labeling based on their interests to target their specific needs.
Email marketing systems frequently feature analytics that enables you to track the percentage of recipients who read your emails and click on your links, removing the element of guessing how clients engage with and progress through your sales cycle.
Seattle Digital Marketing specializes in all types of digital marketing solutions. Contact us today to discuss your marketing solution.
