A digital marketing agency can evaluate your brand as a whole and determine what your brand needs to make it the best it can be. At Seattle Digital Marketing, we have expertise in branding that can be a major benefit to any company.

Your brand is the face your company shows to the world; it is your company’s personality, ideals, and more. So, having an experienced agency behind your brand can be highly beneficial in helping your brand thrive. Here are a few tips and things that we can do for your brand.

Define Your Goals

Every company needs to know what their goals are and clearly define them. This can be more difficult than it sounds. You may know what your vision and goals are for your company, but sometimes it can be difficult to articulate to someone outside your organization. One good way to test this is to have a friend who does not know much about your company take a look at your site and have them tell you what they think it is about. That can tell you pretty easily if your site’s goal is clear.

We want to make sure your message reaches the right audience. To do that, we need to define the goals and vision of your brand clearly.

While working on this, this is the opportune time to develop your unique selling points. What is it that you bring to your customers that no one else does? What makes your brand different and unique? This is an important part of defining your brand and helping you stand out in the crowd. It can help you shape the voice and personality behind your brand, which is a big step in the right direction.

The Logo

You may want a fun, complex logo that is hip and unique. But, before you decide to go there, look at the logos of some huge brands in the world. You instantly recognize the little swoosh on a piece of clothing, the apple with a bite taken out of it, and the big yellow M. These are simple designs that are so much a part of our culture that they are recognized anywhere. A unique logo is good, but try to keep it simple, as these huge brands do.

The color of your logo is also important. There has been extensive research on how different colors are viewed psychologically; determine what emotions you want to be linked to your brand when you choose the color of your logo. For example, black is often used by luxury brands because it is viewed as powerful. Blue, on the other hand, gives you a sense of trust and security, which is why it is so often seen in banks and major corporations.

Social Media

If you want to have a thriving business, you are going to need social media. However, social media can be intimidating when you are first starting out, especially if you are learning a new platform for your business. Every social media platform has its own group of users, so does your intended target audience; therefore, you may need to use a certain network more than another one.

For example, recent data has shown that 84 percent of 25 to 30 year-olds use Facebook, and 79 percent of 30 to 49 year-olds are on the platform. However, only 51 percent of 13 to 17-year-olds use Facebook. Instagram’s largest pool is 18 to 24-year-olds since 75 percent of people in that age group use the platform. Using these statistics of the demographics on each social platform can help you choose which ones to spend more time on and which ones you may not need to bother with at all. You can also tailor your ads to those demographics.

If you put in a ton of time and energy on social media platforms that do not match up with your brand, you may not just be wasting time, you might be undermining it completely. Take a good look at the demographics of each social network and determine which ones really need your presence. If you are working with a digital marketing agency, they have the expertise that can help you determine which networks are right for your brand.

Using social media for ads can be highly beneficial. You can set up full ad campaigns or pay to “boost” a post that has gotten a lot of likes and shares to keep that going. Social media is one of the most important aspects of any brand.

Consistency is Key

Consistency is important for any brand. Think about it: if Apple used different branding for different platforms, it would not be the globally recognized logo it is today. The logo is so recognized that the tech giant does not even bother putting its name on its products anymore.

Staying consistent will help increase your brand recognition and your credibility. If your website says one thing but your Facebook says another and your Twitter says yet another thing, nobody is going to be able to determine what exactly your company does and what your mission is.

Being consistent helps your audience connect with you and develop trust between you and them. Customers like to feel like they know the brand and the faces behind it on a personal level, which can, in turn, build up brand loyalty.

Conclusion

These are some key parts to building your online brand, and they can be tricky if you are just starting out. Branding can be an in-depth process, but it is worth it in the end. You are likely anxious to get your site branded and running smoothly but expect that this will take at least a little time. Rome was not built in a day and neither was its brand.

Seattle Digital Marketing can help you build your online brand and make you stand out among the crowd. Contact us today and we can get started working on crafting the face you want your brand to have and show to the world.