Livestreaming on social media is a popular marketing plan these days, but it takes a lot of prep work. It is crucial you take the time to do the time so you can get the most out of your steam time. One thing that can help you get more out of your livestream is to use it to create more digital content. With as much effort as you put into a livestreamed video, being able to use it in other aspects of your content marketing strategy can be helpful, especially if you are having trouble coming up with new content for your website or social media profiles.

Here are some ways you can use your livestreaming for more content.

Share the Livestream on Other Platforms

When you host a video on Facebook Live, you can save the video to your phone or computer and upload it to other platforms. Since you have followers who are not on Facebook and would not normally see the video, by uploading it to your YouTube channel or Twitter account, you are able to extend the reach of your video. This is the simplest way of reusing this content, since it does not require much extra effort; you just upload it to your other platforms.

In addition to putting your video on other social media platforms, you can place it on your website or blog, if your site has a blog.

For a blog, you can create a blog post about the topic of the video and add the video to the blog. The blog post can even be a transcription of the video. Since many people prefer to watch a video over reading a blog post, having both options allows them to choose which one they would prefer.

Trim the Video into Clips

With the emergence of TikTok, we now have two platforms that can benefit significantly from you taking some time to trim your livestreamed video into clips. Trimming down the content of the video to just the most important points so you can share it on Instagram or TikTok can be beneficial. You can also include it in your highlights on your Facebook profile

You are limited to a few seconds for these clips, but you can create multiple clips of different moments in the stream that you want to share, giving you several posts to share over time.

Put subtitles in the clips for your viewers who are hearing impaired or have the sound off. You can also add little decorations to the clips, like stickers and GIFS. Another option is to add polls that your audience can interact with within the clips.

Clip Mashups

When you put your clips together, you can take some time to do a mashup of all of the best moments in your livestream. There are so many possibilities with these mashups; the limit is only the time you invest in them. You can put together the key moments in the stream, or you can create a little blooper reel of any mistakes that happened during the stream. Showing your audience a blooper reel like that can help you better connect with your audience, because it is showing them that you are a human too.

GIFs

While you are trimming videos for other social networks, take some fun clips from the video. Turn them into GIFS that you can use all over your social media to engage your audience. Look for some funny reaction moments or something that looks shareable.

Podcasts

If you have a podcast, you might consider taking the audio from your livestream and turn it into an entirely new podcast episode. You might need to make a few edits to remove unnecessary things from the podcast, but it is still a fairly easy way to reuse the audio. Some of the other tips in this article you may find useful to market your new podcast episode!

Get Screenshots

If your livestream was about a new product or service you offer, you can use the video to collect screenshots. You can then use these in your promotional posts about the new product or service. These can also be used as teasers to promote the video, and you can include links to watch the previously streamed content, drumming up hype and increasing your interest and engagement.

Quote Graphics

The screenshots you take from the videos can also be used to give you branded quotes for both Pinterest and Instagram. You can also create simple quotes with the words and a background, using your brand’s font and colors.

Tweet Quotes

You do not always have to have a photo, video, or link to engage on Twitter, but use that to your advantage! By tweeting different quotes from your livestream without needing to add a photo or link to the video, you diversify the content you provide.

If what you are livestreaming is big enough, there may be potential to have someone on your team live-tweeting about the event too, so those followers have a chance to see your video while you are still streaming.

Email Marketing

You probably have a monthly or weekly newsletter you send out, and your livestream is a great thing to include in that. Embed the video into the email or use a screenshot from it as a cover graphic that will take your audience to the video.

Conclusion

Doing a livestream can be stressful and require a lot of prep time, but it affords you the opportunity to connect with your audience on a deeper level. There is so much more you can get out of a livestreamed video than just the single use of the video on the day that it happens, including creating weeks’ worth of content from a single video.

Seattle Digital Marketing can help you connect with your audience, grow your base, and get the most out of your live videos. Our team of experts is here to help you with all of your digital marketing needs. Contact Seattle Digital Marketing today to learn more about our services!