ADS WITH JUST ONE IMAGE

It is the most prevalent Facebook ad format, and you have seen it before… It is a simple one-photo ad with a link and an interactive button. You have seen this on your Facebook page if you have not used it yet.

It is ideal to employ a story-telling graphic in a single photo advertisement. Because this is not a movie, the photo you select must be unique and convey a strong message in a single frame. If a picture is worth a thousand words, this is the place to put it. The advantage of using a single image is that you have complete control over what the user sees; there are no carousels to navigate through or films to watch; just one eye-catching image to pique their interest in your goods… Make an informed choice!

ADS WITH VIDEO

This ad format employs video to highlight your goods, as the name says. Video advertising, according to Facebook, are effective for brand awareness initiatives, which makes sense. Rather than seeing a single image that could be out of perspective to a user who has never engaged with your business, a video communicates the same story in 24 photos EVERY SECOND… and sometimes even more. That is a substantial amount of information.

Bring your product to life by uploading intriguing and simple video material. Nothing better than a video of someone using your product and displaying all of its essential features to show users how it would appear in their hands. To avoid losing your audience’s attention too soon, make the video short and punchy.

ADVERTISEMENTS IN SLIDESHOW

This ad format is, in a sense, a hybrid of photo and video commercials. Facebook will make a mini video out of a selection of your images and post it as a video, or you can upload your own slideshow of photos as a video. As you can see, this ad type is right in the middle of photographs and videos. You may also add music or text to it.

Pay close attention to your thumbnail, as it will have a significant impact on the level of interest in your slideshow. The thumbnail will virtually serve as its own promo for the upcoming slideshow. Some users may use that thumbnail to decide whether they want to stay for the slideshow or scroll down, so make sure it is the best first impression possible, just as you would with any other ad. You do not have a lot of time to pique people’s curiosity, so start with an appealing thumbnail.

ADS FOR THE CAROUSEL

This style is perfect for highlighting multiple products at once or creating a “slide-able” story for your audience by connecting images. If you want, you can have each image direct your customer to a different landing page. This ad format hands the ship over to your audience, allowing them to sail through your advert at their leisure.

This ad format is ideal for a group of products that are related to one another or are part of a larger whole. This ad style has the distinct benefit of letting the customer choose their own adventure when it comes to interacting with your company because of its potential to transport the user to a variety of landing pages. 

CANVAS ADS

Canvas ad type is the one you are looking for if you want to provide your audience a “website-like” experience with your adverts. Photos, videos, text, scrolling, swiping, tapping, and everything else but the kitchen sink are all used in this full-screen format… You are virtually building an environment which is critical for your product with this ad format, making the user forget they are on Facebook at all. A tiny interactive environment that allows the user to choose what they learn, how they learn it, and when they learn it!

Although this choice is not right for everyone or every product, it may be a powerful tool for engaging people, especially for items that require a lot of information and comprehension. Simple items such as hats, notebooks, and purses are not sold by everyone. Canvas Ads are perfect for when your product needs more interactive instruction.

PRODUCT ADVERTISING THAT IS DYNAMIC

People who have seen, added to cart, or purchased anything from your website, app, or elsewhere are automatically advertised products in this form of ad by Facebook. For this ad type to work, you must submit a product catalog and create a campaign. As you might guess, this marketing is targeted towards people who are already familiar with your company. These are folks who have already bought from you or are on the verge of doing so, but all they need now is that final push. Allow Facebook to display them the product they have already associated with at the perfect time, and BOOM, you have a convert.

For this, make sure your product images, website, and links are all in good working order. You do not want to let clients down with broken links or poor-quality pictures, especially if they are already familiar with your company. The goal is to enter their flow at the precise moment when a simple click on a product you already know they like can turn a wish into a reality.

ADVERTISEMENTS IN THE LEAD FORM

As the name suggests, this ad format is straightforward and has a very particular purpose. In this case, you want individuals to click on your ad so that when your custom form appears, you can collect valuable information about your fans. They can register for free items, subscribe to a mailing list, request more information… or anything else you ask of them.

This community-building ad type is ideal for lead generation. Even though Facebook has a vast community, there is a lot of value in discovering people who are prepared to go the extra mile and pledge their loyalty to your company by sharing more information. Of course, you will have to give them something in return, such as a discount code or a free sample of something. Nevertheless, as we all know, having such a close relationship with your audience can only result in conversions… and plenty of them!

Contact Seattle Digital Marketing to talk about how Facebook Ads can help you business!