When marketing your business, you must strike a balance between boosting sales, increasing revenue, preserving a brand image, attempting to inject some much-needed creativity, and putting out fires on a regular basis.
With so much on your plate, it’s not uncommon for your to-do list to get pushed back to tomorrow.
You know you’re getting a lot done, yet many marketing executives fall into the trap of appearing efficient without actually delivering. You’d like to see your business expand. You want to be able to show that you are capable of achieving your objectives. However, there’s a lot to strike a balance between.
As a result, marketing executives must establish daily and weekly routines. This guarantees that, despite being tugged in a variety of directions, they maintain their effectiveness. When establishing daily and weekly routines it is equally important to avoid key habits that can be counter productive to your efforts. Here are some toxic habits to avoid when establishing your marketing routine.
Marketing for the boss and not the end customer
Too preoccupied with marketing to suit the CEO rather than the end user? You’re not by yourself.
Among the most toxic marketing habits is for the CEO or CFO to define the brand’s look and feel, messaging, and website design. This is done solely based on personal preferences, with little respect for what the client truly desires. Marketers often wind up ‘doing marketing for the C-Suite,’ rather than the client. As a result, the marketing mix is sterile, dry, and disconnected from what truly resonates with the customer.
Don’t make the mistake of thinking “downloads” are leads
We’ve talked about it before, but many of the “leads” created by marketing activities aren’t quite ready for conversion. Did someone obtain a copy of your white paper? Don’t have sales call them right away to check whether they’re interested in purchasing. Prospects must engage with at least 5 pieces of marketing material before they are willing to buy, according to research.
Leads must be nurtured gradually. These leads can take six months to a year to materialize in many large SaaS/Data organizations.
Inefficiencies within the organization
Even the most brilliant marketing plan can be suffocated by poorly managed marketing operations. Consider numerous late-night Slack talks. Meetings, where marketing teams spend hours rearranging post-it notes, are common. Committee decisions and exceedingly complex approval processes All of these can cause major delays in marketing efforts and soon lead to team burnout.
You can streamline marketing, decrease expenses, and drastically reduce sales lead time by investing in the proper people, technologies, and procedures. We’ve seen some of the most successful companies fall into these traps. As a result, when we collaborate with them, we bring incredibly lean and agile ways of working and cooperating to scale results quickly.
Bullying and micromanagement
Marketers are under more scrutiny than ever before, having to do more with less, being held more accountable for revenue, and being the first to be targeted when things go wrong. Marketers are feeling the pinch as the epidemic adds fuel to the marketing fire. But is that ‘pinch’ now more akin to a forceful, excruciating punch?
Bullying frequently occurs where there is a strict pecking order, and industries vulnerable include those with high achievers and perfectionists. Since marketing and communications professionals have the greatest burnout rate of any job function, at 83%. It’s no surprise that marketing tenure is at an all-time low.
Overburdened agencies
How many agencies does a good and cost-effective marketing strategy require? We frequently see one company hire a video content agency, a PR agency, a content marketing agency, copywriters, a social media manager, a designer, and a digital marketing agency — then hire a junior marketing manager to manage it all. It is a waste of time and expensive resources, as well as a drain on marketing funds.
A seasoned, specialized media and marketing agency that can easily integrate all of your marketing, creative, media, and content activities, allowing campaigns to be delivered quickly and at scale. This will free up time for the internal marketing team to focus on lead qualification, sales plan alignment, and customer acquisition.
