Social media is all about people, not really about your business. When your brand provides the value people are seeking, in return, they will provide you with what you are seeking. A million-dollar brand!!
You won’t believe it but there are almost 5.17 billion people which means more than 80% of the people are using social media on their desktops and phones. What is the best part to know?? The best part is that brands can easily get noticed online and become success-driven!!
Because social media is actually a reflection of your followers, and they just desire to see what they like and what they care about. So your brand must come up with trendy and engaging content that matches their vibes and interests.
Ever Thought about Why Your Brand Exists on Social Media?
We all know that everyone’s on social media these days from people to pets and even their vacations. You might think, “If everyone else is doing it, I should too.” That’s a good point to think about but before you jump into the world of social media, you need to ask yourself, “Why am I here? What do I want to achieve?”
As a brand, you need to set some goals and figure out what kind of stuff you want to share. Next, you need to think about where you want your social media to go in terms of brand content direction. You need to set some specific and achievable goals to make content based on these guidelines that are ready to post. This will give you a direction and a purpose and stop you from posting random stuff.
But first, you need to know what social media presence actually is
Your social media presence is like your brand’s online personality including images, videos, pictures and overall brand content. It’s how people see you, hear you, and feel about you. It’s your chance to show off your purpose, your values, and to chat directly with your customers. You need to do it in the right way in order to build trust and make people love your brand.
Time to Identify Your Audience
Segmentation is the most important factor in social media, and as a brand, you need to know whom you are targeting. If your brand targets younger users, so you should go for TikTok. So, if you are willing to target older social media users online so it’s time to catch them up on Facebook or Instagram.
If you desire to target the corporate world, you must go for LinkedIn to target B2B and B2C. It is important to identify where your desired audience exists and whom you want to target. This way, you can go with segmentations that match your brand goals and strategies.
You can use tools like Sprout Social to target your audience and choose criteria like location, age, gender, interests, and so much more to reach your ideal customers at the right time and place.
Attention!! Tell your audience that you’re on social media
It is hard to build a brand from scratch because any successful brand begins with a growing following and platforms. As a brand, you need to work to build a social presence.
There are some platforms such as Facebook, Instagram, Twitter and YouTube that suggest people and let your brand invite your friend’s circle to like your page. These platforms allow your customers to know where to find your brand easily on social media.
There are other ways to grow your social media: by email campaigns or print to know your audience, spread your words, and tell customers that you exist. The best way is to link your social media profiles to your website’s home page.
In another scenario, if you exist physically or run a shop or maybe you’re showing your brand at any festival, you can show banners such as “Sign Up for Free” or ‘Follow us Online’ signs.
Always Go For The Trending Social Platforms
Some brands choose the wrong social media platforms and face growing and brand building problems. It is an art to choose the right platform and set your targets. You dont need to try stunts to be famous on any social media platform.
If you run a brand that focuses on the business industry, so you must go for Facebook, Twitter and LinkedIn. On the other hand, if you’re an artist such as a photographer, writer or any art worker, in that case you can go for Instagram and Pinterest.
If you do not have any idea where to start, just focus on Facebook or Instagram. These social media platforms are the most famous and have billions of users globally.
Be On Top Of The Latest Updates, Trends, And Algorithm Changes
As a brand, you need to come up with content that is rewarded by its internal algorithm. For example, Facebook’s algorithm always prioritizes visual content. This includes reels, short videos, memes, GIFs, infographics, and the like, which will give you more visibility.
If we talk about Twitter, so timing is everything. Posting at the right moment is the key to getting noticed instantly. This specific rule applies to all platforms and your content must be relevant to your audience. It must play nicely with the platform’s rules and algorithms.
You also need to focus on the latest trends of various social media platforms based on your industry to search for the best opportunities. This will help your brand talk to your desired customers and get to know them deeply regarding how they use your products without paid marketing. Trends change so fast so keep an eye on them and tailor your content to match user preferences.
Focus On Creating an Editorial Schedule
If you post regularly, you are going to win half of the battle. It is important to have a successful social media presence. It will help you plan ahead so you can save time. You can also focus on posts on special days. By creating an editorial schedule, you can plan what content you want to post and when.
It can give you more time to create more content, and more importantly, you can find out new and interesting topics your audience loves a lot. You are even free to set your posts on key dates, compare different social media platforms, and even know when you are going out of content.
Act Like Human to Interact With Your Desired Audience
Don’t show your brand as a faceless identity because people want to see humans behind your brand. They do not want an AI talking to them as an anonymous bunch of people. Your content must spark conversations and be engaging to interact directly with your audience.
- You need to respond positively to comments
- You need to answer their messages
- You need to spark engaging conversation
You know these interesting ways will let your audience know “Who You Are as a Brand” and make them feel like “You Think About Your Audience.” This will help your customers to interact with your brand and refer it to their social circles.
Every time your customers like, comment on, share, tag, or follow you on your social media channels, it means they’re showing you love. You can take advantage of this by being friendly and honest. Talk to your customers like you’re talking to a friend and they’ll stick with you.
Visuals And Videos Are Winning These Days
Visuals are key and you can share images, slideshows, animations, videos, and GIFs to grab attention and make your content more interesting. Videos are even more engaging because they get more attention than text or images. In fact, all social media platforms love videos and prioritize video content in algorithms.
So, you can make more videos to reach more people and come up with various video types such as product demos, how-to guides, and stories about your brand.
Never Underestimate The Hashtags
Hashtags are like secret codes that help your audience find your content. You can use your own brand hashtag to make your content more recognizable and encourage your followers to share it. This will help you reach more people and build a strong social media presence.
You can also focus on your research and find popular hashtags that work best in your industry. So, use them wisely in your posts to get discovered by more people.
Change Your Strategy Based On Analytics Data
You need to know that the same kind of content doesn’t work well and perform equally. Some people like what others don’t, so you need to focus on what they actually love and engage with more. Some factors you can focus on:
- Do memes outperform text updates in social media engagement?
- Are GIFs more likely to receive more likes than still images on social media platforms?
- Short-form content attracts more views, but long-form content generates more sign-ups. Which format should be prioritized?
Once you know what your customers care about and where they spend their time, you’ll know exactly what they like. Now you can adjust your entire brand content to match their preferences and you’ll be more likely to hit your big goals.
Never Forget To Go For Social Media Analytics
You can check out the analytics dashboard on each social media platform. It’s full of valuable insights. It tells you how your social media accounts are performing.
Look at the data to see who’s engaging with your content and what they like. This will help your brand adjust its social media strategy to fit its audience’s needs and interests. So, there are so many social media analytics tools that can help you.
Social media is your digital megaphone. Use it wisely
So here we go again!! If you really desire to build the strongest social media presence as a brand, try these tips we have shared in the blog. You can easily establish a loyal following in a few months and achieve your goals. How? It is by creating high quality content or captivating with your desired audience on social media and understanding the platforms your brand uses.
But wait!! Always remember that social media is a long-term investment, and it builds over time. It demands consistency in order to build a strong social media presence. But the rewards are beneficial and forever. So hold the cup of coffee, do more research and start today to watch your brand’s social media grow to always keep going. Best of luck!!
