Any business can use these three digital marketing strategies right away.

People have a lot to deal with, like inflation, a lack of workers, problems in the supply chain, and more, and organizations have it even worse.

All of these things cause problems for businesses, like having an up-to-date customer profile, a small talent pool, not enough inventory, or having to fight for attention during a crisis.

Cutting through all the noise in the world can seem hard or even impossible at times, but with the right marketing strategy, it is possible. Now more than ever, it’s important for businesses to have a rock-solid plan for digital marketing. As the cofounder of a digital marketing agency, I’ve seen how this can help a brand stay consistent, grow, and last, no matter what’s going on in the world.

Here are three digital marketing strategies that any business, no matter what it does, how big it is, how old it is, or how much money it makes, can use right away to start getting results.

Improve your website’s performance

Your website is where you should start to improve your online presence. Many companies make the mistake of making a nice website and then leaving it alone, thinking that people will find it and use it for years to come. Websites need to be updated and optimized for SEO on a regular basis so that people can still find your brand online. To start, focus on these three things.

• Creating rich content
• Utilize links and keywords
• Speed up page loading

Thinking about SEO in terms of Google is the simplest approach to do so. Google searches the internet when someone searches for anything in order to deliver the most relevant results. You must make it simple for Google to identify your website as a reliable source if you want it to prioritize and recommend your page to users. Build out each component of your site to achieve this. For example, the “about us,” “careers,” and “in the news” sections are excellent places to start. Additionally, you can begin a blog where you share or explain the information your buyer is seeking for.

Make sure to include relevant keywords and trustworthy links wherever you decide to build out your material. The words on your list of prospective keyword phrases should be ones that customers would use in searches.

Next, try to speed up page loading. Google takes into account how long it takes for a page to load when determining its ranking. Keep in mind that your website is an extension of your brand and is frequently the first point of contact a potential customer has with your company. Make a good impression right away. It should be improved, nurtured, and updated. Then, we’ll discuss what we can take away from it.

Investigate analytics

Analyzing website analytics is similar to asking a consumer how they learned about a business. Every website can activate and make use of an analytics tool to monitor user behavior.

What pages receive the most traffic and why? What links do they select? Did they come across you on a search engine or on social media? How long do they stay on your website? Many of these questions can be answered by looking at your analytics. Additionally, you’ll be able to check the effectiveness of your site’s optimization efforts and make modifications as needed.

Although it has paid alternatives as well, Google Analytics is one example of a free tool you can investigate. If you’re just getting started with Google Analytics or you’ve activated your analytics but never reviewed them, I advise switching to Google Analytics 4. This is due to Google’s earlier-this-year announcement that it will stop using Universal Analytics as of July 1, 2023.

Establish a digital footprint via social media