Find out which Facebook Ads are the most efficient and popular!
Facebook ads appeal to a wide range of demographics, making it the most universal online advertising platform. Whatever you’re trying to sell, you’ll be able to find a buyer on Facebook.
Facebook has a massive user base, with over 1.85 billion daily users.
These figures may make you feel like a tiny fish in a vast ocean if you’re just starting out in marketing.
Use this post as a comprehensive guide to determining which types of Facebook ads are the most effective, how to create them, and how to differentiate yourself from the competition.
Facebook’s Video Ads are a great way to get your message out there.
With video imagery, Facebook Video advertising help you communicate your company’s aims and message.
Video advertisements are more difficult to master than photo ads since they need your customer to connect with your ad for a greater duration of time.
Video ads, when handled appropriately, may be one of the most successful ways to advertise on Facebook.
Video advertising are sometimes significantly more memorable than those that employ only text or a single photo. Consumers remember advertisements in video format long after they have finished reading your ad.
How to make a video ad
On your main profile page, click the down arrow in the top right corner.
Select “Create Ad” from the drop-down menu.
Select “Get Video Views” from the “Campaign Objective” menu.
Make certain your audience is defined in the “Audience” option. Set your target audience’s age, geography, gender, and language preferences.
The final stage is to create an advertisement that will help you attract new clients to your company!
When creating a video commercial, it’s crucial to identify your target audience and design pictures that will appeal to them.
Facebooks Ads: Facebook Video Ad
Get Your Message Out Quickly
Don’t waste valuable seconds on images that are dull or unattractive. When it relates to your video commercial, the opening few seconds are critical.
Users should be compelled to remain and watch your video completely. If you don’t grab the viewer’s attention in the first second, they’ll keep scrolling. Make the most of the limited time you have.
Keep your video brief, to-the-point, and to-the-point.
If you’re making a video, don’t use sound.
Another way to keep your final video commercial simple is to not use any sound.
Customers will have to exert more effort to engage with your ad if you have audio in it. Your video advertisement’s ultimate goal should be to make participation as simple as feasible.
You can also target your ad to users who don’t have access to audio if you don’t utilize audio. This implies that even if users in public locations are unable to hear audio, they can still absorb your content.
If your video ad requires audio, consider including captions as well. According to Facebook, captioned video adverts improve video viewership by 12 percent!
Make the most of your time by creating eye-catching movies and photographs. You want to spark your audience’s interest, but you don’t have to use audio to accomplish it.
Make the Most of Your Title
The title of your video gives Facebook crucial information about where your ad should be targeted by the algorithm.
The Facebook algorithm works hard to target your ads to the people who are most interested in your product or service. You may assist Facebook by utilizing keywords to direct your video to the appropriate timeline.
The correct title will help grab the attention of the user. When you only have a few seconds to entice a buyer, every phrase and image must be optimized to the utmost extent possible.
Customers should be eager to learn more about your goods after seeing your video.
Make A Concise and Clear Call-To-Action
A call-to-action (CTA) is an important part of your video ad. CTAs inform your viewers that there will be additional opportunities to engage with your brand after the ad ends.
A CTA should be placed in the middle of your video commercial. By that time, your audience’s interest should be piqued, and they’ll be looking for a way to discover more about your company.
Finally, it’s up to you to decide where you think the optimum CTA placement for your ad is.
Just because a mid-roll CTA was successful for one company doesn’t guarantee it will be successful for you. Keep track of which CTA positions in your advertising are the most effective.
Acknowledge and Learn From Your Mistakes
You’re bound to make errors. Some commercials that you assume will be successful with customers will fall short.
That’s fine! Simply ensure that you learn from your errors.
Attempt to pinpoint the problem. Perhaps your video was unappealing to viewers or simply not engaging enough to entice them to watch it. It’s also possible that you’re not reaching your intended audience.
Take some time to consider who you’re targeting with your ads.
I’m looking into marketing strategies. It’s possible that a video isn’t the greatest way to get your point across.
Only a mistake made twice is worse than a mistake made once.
Facebook Ads: Carousel Ads
If video commercials aren’t right for your company, there are still plenty of other possibilities.
Perhaps you have a collection of beautiful photographs that showcase your product or business. Carousel advertising are ideal for companies who want to provide a rapid, simulated shopping experience.
You can use this form of advertisement to show up to ten photos in one ad. Users may quickly swipe over each product, giving them a taste of the buying experience you can offer.
Carousel advertising consistently outperform traditional ads. Carousel advertising can be up to ten times more effective, according to a Digiday article.
The most significant advantage of carousel advertisements is that the CTA is now integrated into the commercial itself. In other words, when you employ a carousel ad, you’re not only using an image of your product, but also a direct link to it.
If a customer is interested in your article, they may easily click on the image, which will take them to your company’s website.
As previously said, consumer convenience is critical. Customers should never have to put in too much effort to purchase what you’re offering. A carousel’s convenience and comfort are difficult to overlook.
Don’t Feel Compelled To Use All 10 Images When Creating A Carousel Ad
Three excellent photographs are always preferable than three fantastic images and seven poor ones. You don’t want your client’s attention to wane with each scroll.
The marketer can gain from using fewer images. The idea is to redirect customers away from Facebook and toward your online store. Shorter videos, like fewer visuals, can pique interest.
Make your customers want more. Users will assume that you run a high-quality business if you use high-quality photographs.
If at all possible, avoid providing drab photographs. Less is more when it comes to carousel ads.
Tell a story with each panel
Your carousel doesn’t have to be made up of ten random photographs from your company.
Instead, consider using your photographs to tell a story about your product.
If you’re marketing a food item, each photo can be used to demonstrate the various dishes that can be prepared.
Create numerous different cosmetic looks in your carousel if you’re selling an eye shadow pallet.
Whenever it comes to creativity and amusement rides, there are lots of options. Feel free to flaunt your company’s goofy or humorous side.
Customers like to have fun when they connect with a company, and a carousel allows you plenty of opportunities to try out new advertising techniques.
Your carousel ad can also be thought of as having a beginning, middle, and end. Consider the following question: What kind of journey am I taking the user on? Is your product or service offering a unique experience?
Use the ten photographs you have at your disposal to demonstrate how the client will feel while using the product.
The creation of a story can elevate a basic advertisement. Start thinking of methods to display your brand’s story and get your creative juices flowing!
Here’s an excellent Facebook Business example. They use the carousel as a how-to guide, demonstrating how to curl your hair in the best way possible:
Here’s another story-telling example from Facebook Business:
Make things easier for yourself
It’s best to keep your image as clean and simple as possible if you’re using a carousel to showcase one product at a time. You want the customer’s attention to be drawn to the product you’re selling rather than anything else.
The majority of carousel advertising feature products against a white background, and this is for a good reason. When viewing an advertisement, users should never feel overwhelmed.
When it comes to set decor and pictures, don’t overdo it.
Your product should always be able to speak for itself. To effectively communicate your brand’s message, all you need is a clear image of what you’re selling.
This isn’t to say that your product has to be displayed against a white background. When creating a carousel ad, you should always consider the simplest and most creative approach to market your product.
Bonus Tip: Make sure you’re up to speed on Facebook’s policies at all times. You never know what useful advertising advice you’ll pick up– it could give you a leg up on the competition! To discover more, see this article from SH1FT.
Facebook Ads: Slideshow Ads
Our final ad type combines the finest features of Facebook video and carousel advertisements.
The Slideshow ad is “simple to develop and edit with cheap production expenses, but they have most of the sensory benefits of video,” according to Facebook.
“Facebook slideshow ads are video-like advertising that communicate your story attractively across platforms using motion, sound, and text.” They’re quick to load, so they’ll work on any connection.”
Slideshow commercials are generally inexpensive to develop, making them a wonderful option for up-and-coming businesses and brands.
Here’s how to make a slideshow ad according to Facebook:
Creating a Fantastic Slideshow Ad
Be Bold And Bright
It’s all about the speed with slideshow advertising. While a video ad or a carousel may involve some level of engagement from the customer, slideshow advertising are designed to be digested far more rapidly.
Slideshow advertising are ideal for organizations who need to communicate a rapid brand message. To summarize, when a brand creates a slideshow commercial, strategy is still involved.
Colors can be a powerful tool for grabbing the user’s attention. Consider what colors will stand out the most on a timeline when storyboarding your slideshow ad.
It’s critical to try to offer the consumer a moment of pause when they’re about to scroll past your ad in those microseconds. When a customer’s natural reaction is to keep scrolling, you want to stop them.
Attract the audience’s attention. To peak the consumer’s interest, use color schemes, exciting patterns, and inventive ways of exhibiting your product.
Your advertisement should still be neat and tidy, and it should never appear to be sloppy. It’s all about balancing eye-catching graphics with clean visuals.
Demonstrate Your Value Proposition
If a company wants to show off everything it has to offer its customers, slideshow advertising are a terrific solution. This strategy is similar to the carousel ad in that it displays a variety of products in one advertisement.
Ultimately, you want your customer to have a good time, but not to be overwhelmed.
Use a slideshow ad to demonstrate the value of your products and why they would be a good fit for their lifestyle.
Make the most of every chance in your ads to develop the link between you and the customer.
You’re selling more than just the product; you’re also selling your brand.
Following these tips can really help your Facebook marketing succeed. If you would rather the professionals at Seattle Digital Marketing take care of this for your business, give us a call today!
