Even though there are quite a few social media networks out there these days, Facebook remains one of the top networks for both people and businesses. Facebook has over two billion active users in the world, and two-thirds of them interact with a business page at least once per week, making it one of the most important platforms for businesses. Here, we will look at some of the best practices for Facebook and how you can incorporate them into your current Facebook strategy.

Share Uplifting Content

Facebook has started trying to improve newsfeeds for users. In 2019, Facebook had a small survey paired with some posts asking if the posts were worth the user’s time. The social network is now working on implementing the data it collected from those surveys, showing people the types of content they marked as worth their time in those surveys.

One thing that people said they wanted to see more of was “inspiring and uplifting content” because that style of content “motivates them and can be useful to them outside of Facebook.” They do not want fluff, though; Facebook users want truly uplifting posts.

You can share personal anecdotes, success stories, meaningful guides and tips, and more. Try to avoid content that has a clickbait feel and aim to engage your followers in a meaningful way.

Engage Followers Without Taking Them off Facebook

Sharing external links to your brand’s blogs, podcasts, shops, and more is great; it can bring more traffic to your website and boost your conversions. However, expanding your reach on Facebook and boosting engagement means you need to keep them on Facebook.

Facebook’s algorithm prioritizes content that keeps people on the platform. So while posting links is still important, try to switch up your content strategy to include images, videos, infographics, memes, questions, and more. You can also ask your followers to share their photos and experiences in a post.

Share Videos

People love videos, and Facebook has made it clear that video content is one of the best performing types of content on the social network, making it one of the best practices for Facebook. The platform offers many ways of doing this, including Facebook Live, short videos in Stories, and short-form videos posted straight to your profile or page. In addition, if you already have videos you are posting on other networks, you can post them on your Facebook, too, giving you more exposure for your videos.

Facebook Live videos can be difficult at first because they are live. However, they are popular because they allow you to create inspiring and meaningful content that allows you to engage with your audience. You have a unique opportunity to have a conversation with your audience in a Live video; it is designed to offer a question and answer environment. Make sure you always announce in advance that you are going to be going Live so that you can reach more people, and do not be afraid to go over your planned time frame for your videos; if people are still engaging, let them!

Use Facebook Stories

Facebook Stories have become popular, and brands have flocked to them, making them one of the best practices for your marketing strategy. You can publish short content in Facebook Stories that will put your brand at the top of the newsfeed for your followers. Stories will put you right at the top of your followers’ newsfeeds, so you do not have to fight the advertising algorithms to reach them. They do not flood your followers’ newsfeeds, and they are a chance to get creative.

Create Word of Mouth

Your page is only going to be able to reach so far on its own. One of the best ways to do that is by creating some word of mouth for your brand. It is a fairly common practice for brands to have their employees share their Facebook posts on their personal accounts, which can help extend your reach.

Another great way to help your page get more word of mouth is through Facebook Groups. These have become a popular way for brands to market and network because it connects you to an engaged niche audience.

Be Responsive

People want to feel heard by a brand, whether they are sending customer service messages or leaving comments on your posts, making this a best practice for Facebook and social media as a whole. When you respond to a comment or message, use the person’s name, but do so in a way that comes naturally and authentically; make it sound like they are talking to a person because they are.

Thanks to chatbots, you can set up automatic replies to messages that customers send you through Facebook, opening up the potential for you to provide them with 24-hour customer service. While sometimes a chatbot cannot answer every question, it can still answer a lot of the most basic ones, which is what many customers will be sending through private messages.

When someone leaves a comment on one of your posts, especially if it is a question or complaint about your products or services, respond promptly and make sure you are staying in the tone that matches your brand. A quick response can make a customer feel heard, and the way you interact with these customers will show future customers what kind of service they can expect from you.

Be Human

Social media is about being social, and that means being human. Consumers these days want to see some humanity in your brand, especially on your social media accounts. Showing your audience what is behind the curtain, who is in the brand that they buy from, can help you boost engagement. Show your clients who your brand really is, and respond to comments and messages as a human, with kindness and empathy, not as a robot. This can help you grow a relationship with your audience, which will make a big impact on fostering brand loyalty.