Pinterest can be a beneficial social media platform for a business to use. If your brand has been debating opening a Pinterest business account, but you are unsure of the benefits of using Pinterest for your business, this guide breaks down why Pinterest can be an excellent choice for a business.

Increase Brand Authority

Improving your brand authority is important for any business, and a Pinterest business account can help with that. A Pinterest business account comes with some features that a regular account does not get. You get a header with your branded pins on your profile, insights into the number of views each of your pins gets, and a verified website link. All of these can help increase your brand authority.

Find New Trends

Pinterest is where people go to share the different trends, products, and designs they are currently loving. By having a business Pinterest account, you can spot new upcoming trends as they emerge, allowing you to jump on them before your competition does. Pinterest puts together categories of popular content that are based on the search history of its users, so if you are searching for categories in your brand, new trends can be found in those. By simply spending some time searching on Pinterest based on your niche, you will end up with curated content to meet that, so you can find new products or services to add or promote differently to your audience.

Increase Site Traffic

Having your website verified on your Pinterest page alone will help you drive traffic to your website, but there is another way you can do this on Pinterest.

A business account gives you Rich Pins, which extract information from your website that is displayed next to the other pin info. For example, if your business is eCommerce, Rich Pins will pull the price and product description from your site so someone who finds the product enticing can instantly know the price. Even better, on the mobile app, there is a blue Shop button that will take them straight to your product page to purchase the product. Finally, if the item has only two in stock currently or is out of stock, that will be displayed in the Rich Pin.

Easily Accessible Analytics

As is the case with other social media platforms, a Pinterest business account has analytics that are easy to access.

You can easily view your impressions, clicks, engagements, views, and more. It can be filtered by date ranges, the pins from your website, or all of your pins. Analytics are always helpful for a business’ social media accounts, as they can show you what performs best.

If you share pins from places other than your own site, you can use them to help you gauge if something is an emerging trend. You can use this to help you decide if a new trend is worth taking on or if it is something your audience may not be interested in purchasing.

Promote Pins and Run Ads

You can run ads on Pinterest, like you can on other platforms and promote your pins. This can be a major benefit for your brand, as it will help increase your visibility and extend your reach. If a pin is doing particularly well, you can easily promote it to help extend the reach of the pin.

Everything is under the Ads section of the navigation bar, so it is easy to get started. You can select the goals for your campaign and set up targeting for your audience. Pinterest’s targeting is powerful because the entire platform is visual, so its algorithm is good at understanding what people are interested in. Many of the platform’s users use Pinterest to research products before purchasing, so having yours be front and center will help with that.

Turn Pins into Catalogs

Another interesting and beneficial feature of a Pinterest business account is that you can organize your product pins into catalogs. Once you have the catalog set up through Pinterest, whenever you add something new to your website, it will also automatically create a pin for you, so you do not have to worry about remembering to post a new pin for every new product.

To create a catalog, you have to submit a data source to Pinterest and get approved by the platform. This is a rather complex process, but if you have a lot of products to offer, it can be lucrative. If you cannot use the catalogs feature, you still have access to the Rich Pins we mentioned above, which are also a great way to get your product information out there on Pinterest.

Add a Pinterest Widget on Your Site

On your website, you can add a Pinterest widget to let people save a product to their Pinterest board. This will help get your products on more Pinterest boards, extending your reach. The Pinterest widget is the same as the Facebook share button that is on many websites. Making it easy for someone to save your products to their Pinterest board can help you increase traffic and sales.

Final Thoughts

Creating a Pinterest business account and establishing your presence on the platform is easier than you may think. While it does operate differently than other platforms like Facebook and Instagram, it is still a social network that you can greatly benefit from using. Adding a new social network to manage your business can be intimidating, since you never truly know how you will perform until you try, but as you can see, the rewards of using Pinterest are worthwhile.

If you are unsure if you should invest in Pinterest for your business, contact Seattle Digital Marketing today. We are experts at social media marketing, and we can help you get the most out of a Pinterest account.