Knowing when to publish on Social Media can help you increase engagement and views.

Timing is crucial if you want your interesting content to appear in your audience’s Feed. There’s just one problem: the ideal time to post on Social Media varies depending on the study article and search result.

The truth is that because each platform’s algorithm has become so individualized in terms of rating posts, you’ll need to figure out when your best moments are to post on Instagram, Facebook, TikTok and other social media platforms.

Fortunately, figuring out when to post on social media is surprisingly simple. Let’s start with an explanation of how Instagram’s ranking mechanism changed in 2021, which makes this topic so difficult to answer. Then we’ll show you how to develop a winning plan for determining the optimal times to publish on other social media platforms as well as how to improve your post submissions for the most views and engagement.

What is the Best Instagram Posting Time?

If you’ve been looking for the best times or days to post on Instagram, you’ve definitely come up with some conflicting information. Even the first page of Google search results is full of inconsistencies.

Nobody knows when the best time is to post on Instagram:

• Sprout Social says Tuesday is best
• Wednesday is best according to content calendar
• Thursday is best according to Influencer Marketing Hub

Nobody appears to know when the optimum times are to post on Instagram. For each day of the week (in local time), below are some of the top results

Everyone’s ideal time is different

The majority of these “optimal times to post” are based on global peak activity or audience engagement. Peak hours, on the other hand, can vary dramatically based on time zone, age group, or profession of different audiences, as well as what you’re posting. While it’s still vital to plan your Instagram posts, determining the best moment involves more careful analysis of your demographic and content.

As a result, the ideal publishing times on Instagram vary dramatically according on the post, account, and single user Feed. It’s no surprise that each “optimal” hour each day to post on Instagram varies so much based on the source!

Instagram’s Algorithm is Changing All the Time

Even when taking into account factors such as geography and industry, the majority of online advice recommends posting amid peak hours of your audience’s activity. When Instagram’s ranking mechanism prioritized rapid interaction, posting exactly as your audience was browsing promoted the highest rate of engagement inside the first 30 minutes. However, Instagram’s algorithm in 2021 isn’t that easy, and this method may be suffocating your engagement rates.

According to new research from Later, the optimal times to upload are getting earlier and earlier – as early as 5 a.m. local time. It’s unclear why this happening, but as the algorithm continues to prioritize support plan, hours-old content with higher engagement will likely outrank new content in the Feed. In other words, it’s possible that posting on time is actually posting too late.

4 Easy Steps to Knowing When to Post on Instagram

If you want to figure out what the optimal times are to post on Instagram, you’ll need a technique that matches how Instagram ranks your posts. You can accomplish so by concentrating on a handful of the key variables Instagram utilizes to rank content and, as a result, establish a thorough publishing plan. Here are four simple steps to finding the optimal time to post on Instagram today, tomorrow, and in the future:

Identify Your Target Market

Knowing your target audience(s) will help you decide when to post on Instagram better than using worldwide statistics. Use Instagram Insights to measure your viewership and interaction if you’ve had a business account. Examine your competitors’ or other industry-related brand accounts to see when they publish to fill in any gaps in your own performance statistics.

Take a close check at your followers and their accounts if you’re using a personal account. In many circumstances, their publicly available information is sufficient to uncover vital insights into your target population, such as their geographical location, age range, and interests. Based on this data, consider when they’re most likely to be reading through their Feed. If your audience is younger, for example, you might expect higher involvement before and after school hours, as well as during lunch breaks.

Post Frequently and Early

As previously noted, new data shows that when it comes to rating posts, Instagram no longer encourages speedy engagement as much as it used to. Instead, encourage excellent engagement by posting 2-3 times per day during the week to get picked up by the algorithm.

I’m going to schedule one of your daily blogs for early in the morning. For example, if your audience is most active between 9 and 11 a.m., the optimal time to post on Instagram is at 6 a.m. Early risers are more likely to engage with your material if you arrive before the majority of your competition. This pushes your content to the top of the Feed just as the majority of your audience begins scrolling.

Play around with post-tracking and scheduling

Experiment with different posting times after you have a good sense of who you’re attempting to target and when it’s best to reach them. After a few months of consistent publishing, you should be able to identify important trends that explain why some of your posts outperform others. You may then start building a regular posting schedule for your material, which will increase engagement and attract new followers.

Make use of expert advice

If some of this sounds like it will take too much time out of your day, there are plenty of other ways to determine your optimum posting times. Cognitive performance tools or third-party apps can assist you construct and track your blogging calendar if you want a simple do-it-yourself technique.

A skilled Social Media agency can assist you if you are still having trouble making sense of your Observations or require additional direction. The goal is to stay on top of Instagram’s algorithms, your target demographics, and emerging trends that can help you increase your Social Media engagement. Contrary to popular assumption, even small businesses and aspiring influencers can collaborate with companies to develop a marketing strategy that suits their budget while still increasing likes, views, and following.

Seattle Digital Marketing we can manage your social media accounts for you so that you can focus on your business. Tell us what you want and let us take over.